Consumer interests and needs keep changing every second today due to the increasing number of choices available to them and marketers are racking their brains to chart out a successful, engaging content strategy for Facebook and other social channels.Every marketer is pulling new tricks from his magic hat to somehow crack the secret behind engaging […] Read more..
For the past six months, I’ve been part of precisely 43 discussions that center around the topic “Kids are leaving Facebook”. Ever since news leaked of a slight dip in the number of teens on Facebook, social media enthusiasts have been trying to come up with the reason for why kids are abandoning Facebook and […] Read more..
There’s a Facebook Photo Contest around every corner these days. Turn over a rock on the side of the street and there’ll be a photo contest lurking somewhere there. It’s become a little hard to generate traction with a Photo Contest – unless of course, there’s thought and creativity behind it, and a good social […] Read more..
The YouTube comments section is home to some of the vilest things that have been said in history. It’s is a place where most people talk about each others’ moms and their sexual orientation, all on a video featuring a puppy getting a bath for the first time. If it’s not enough that YouTube commenters […] Read more..
The Content Marketing Institute is one of my favorite sources of getting great content, because let’s face it – they are the Content Marketing Institute. It’s hard to live up to a name that’s so concise, but time and time again – they manage to pull it off. With their 2013 Content Marketing Playbook – […] Read more..
Close to the end of October, we launched our Social Media Examiner Quiz, one that tests your expertise as a social media manager across a multitude of skills and fields. Over 600 social media managers and digital marketers have taken the quiz so far – and it’s been very close! Out of a highest possible score […] Read more..
I have been a part of over a 100 major brand campaigns on Facebook. Here are the eight BIG MISTAKES that I have made and I have seen YOU - Ms. marketer, brand manager and account manager make! Read more..