The Hashtag Dilemma

The Hashtag Dilemma – What’s happening with the Instagram API and what you can do to make the most of it

WHAT’S THE INSTAGRAM API UPDATE ALL ABOUT?

Instagram and Facebook have been making several changes to their data streams in recent times in order to administer better user privacy and more supervised control over accounts to ensure their authenticity. The most recent update occurred on the 11th of December 2018.

Hence there are several implications on the availability of Instagram data to third-party applications and data providers, such as 20/Twenty, over the course of this year.

Read on below to get an overview of what these changes are, what they imply and how you can continue to still make the most out of Instagram data with 20/Twenty!

WHAT ARE THESE CHANGES?

Apart from cracking down on fake accounts and making their interface more user focused over the past month, Instagram has continued to keep on track with it’s planned API depreciation (discontinuation of Instagram data available for tracking for apps and data providers via its application interface). All these changes are so that users can have better control over their data and securing their privacy.

Instagram tracking now requires Business Account Authentication
Instagram tracking now requires Business Account Authentication

 

Here’s a quick look at the changes to the Instagram API from earlier this year to now –

 

Data Access Type Data Access Availability (Pre-April 2018) Data Access Availability (April 4th 2018) Latest Data Access Availability (Post-April and Dec 11th 2018 Update)
Tracking Posts from Business Accounts Yes Yes Yes
Tracking Hashtags Yes Yes Yes, Limited (Top 30 hashtags for business accounts only)
Tracking engagement data (including the number of likes, comments and shares) Yes Yes, Limited Yes, Limited
Tracking all Post Content (Including Bio, post content, caption) Yes Yes, Limited Yes, Limited
Tracking Posts from Public User Accounts Yes No No
Tracking Posts based on geo-location Yes Yes No
Tracking Follower Lists of Public Authors Yes No No
Visible Data – Author Username Yes No No
Visible Data – Author Gender Yes No No
Ability To Collect Historic Data Yes Yes, Limited Yes, Limited (Past 24 hours only)

Highlights from the latest updates this December that apply to Instagram data via applications and data providers:

  1. Only Instagram Business Accounts will have access to Instagram data and are limited to 30 hashtags per authenticated account
  2. Instagram historic data will only be limited to the last 24 hours
  3. Data from Instagram will no longer carry the following –
    1. Time and Date of Posting
    2. Geo-Location of Posts
    3. Author Usernames
    4. Author Gender
  4. Engagement data per post in the form of likes and comment counts will be limited
  5. Business account and account tracking based on @handles is supported

 

WHAT DOES THIS MEAN FOR YOU & HOW CAN YOU MAKE THE MOST OF THESE CHANGES ON 20/TWENTY?

Circus Social understands how paramount it is to still be up to date with your campaign, brands, and competition, as well as be able to get to the metrics that matter the most to you.
We have hence rolled out a few measures that require our clients to provide authentication via 20/Twenty at the earliest and make the most of these new changes.

 

  1. NEED FOR IMMEDIATE BUSINESS ACCOUNT AUTHORIZATION
    Convert your Instagram Account Into a Business Account
    Convert your Instagram Account Into a Business Account. Image credits: constantcontact.com

    Current Instagram data access is restricted to allowing data access only via Business Accounts and for a limited number of 30 hashtags per unique account.
    In order for you to continue to get access to Instagram data and view rich insights on our platform, you will be required to provide authentication on 20/Twenty.

    Why does this need authentication and what does it mean?

    1. In order for data providers like 20/Twenty to continue collecting data from Instagram, 20/Twenty users need to provide verification that they allow 20/Twenty to collect data on behalf of your account for the data that matters most to you.
    2. You will need to ensure that you are an Admin of a Facebook page and an Instagram Business page that are linked together to proceed with the authentication.
    3. 20/Twenty will allow for you to get full coverage of the 30 hashtags from public accounts as per Instagram’s guidelines.
    4. Please note that all authorizations shared do not involve the storing and accessing of any personal information or data.

The more Business Accounts you provide authentication with, the more Instagram data you can access.

 

  1. INSTAGRAM TRACKING – KEEP IT FOCUSED TO YOUR TOP 30 HASHTAGS*

    Choose the top 30 hashtags most relevant to your business to track them.
    Choose the top 30 hashtags most relevant to your business to track them. Image Credits: AllTheRooms.com

With the updated API rules, each unique Instagram Business Account that you provide authorization for, is limited to 30 hashtags for tracking. This is a limit that Instagram has shared to enable a more controlled data-sharing environment.

It poses a few limitations, but also opportunities for brands and Business users to focus on what data truly matters the most.

*However, you can easily change these hashtags every week to ensure you are tracking more at intervals and are not only restricted to a fixed 30 hashtag limit.

To further expand this 30 hashtag list, do authenticate with other unique Business Account pages to get access to more data.

 

  1. CONTINUED SUPPORT & ANALYSIS

    Circus Social's 20/Twenty provides full support for Instagram
    Circus Social’s 20/Twenty provides full support for Instagram

    Although Instagram has applied a few imitations to the hashtags tracking per Business Account, other features such as below are still available in full and can still be easily accessed on 20/Twenty (This is possible as 20/Twenty is an approved Instagram data provider) :

    1. Tracking all owned Instagram Business page content as well as other Brands Business Posts that you can still track based on @handles you share
    2. All engagement metrics for these Instagram posts
    3. Continued analytics and insights for these Instagram posts
    4. Influencers on Instagram you have partnered with if they also share their authentication on 20/Twenty
    5. You can continue to tag, sort and further analyze Instagram data based on keywords on 20/Twenty

 

All in all, Circus Social is all geared to help you make the best of these Instagram updates and stay ahead in all your social tracking needs.

Have questions or want to learn more? Simply get in touch with us HERE or write to us at info@circussocial.com. You can also contact your Account Manager for a speedy response.

 

 

Why Social Listening for Luxury Brands?

Why Is Social Listening So Crucial For Luxury Brands?


There are more than 1,000,000 engagements about the luxury space occurring every day in the social media and digital ecosystem.

This is where word-of-mouth takes the form of reviews, customer support is expected in real-time and where brand messaging and consumer communications play a very strong role. Hence, this is exactly why listening and actively tracking what consumers share about your brand matters the most.

Luxury merchandise, spanning across jewelry, cosmetics, apparel, automotive to even custom designed furniture and handmade electronics – all have a consumer base that’s actively conducting research and contemplating their high-end purchases online.

More than a million mentions daily on luxury products

This is also where consumer conversations left untracked can take a turn for the worse.

BRAND SENTIMENT GONE WRONG CAN HAVE IRREVERSIBLE DAMAGE

To share an example, Burberry recently faced extreme criticism online for destroying a great deal of merchandise to avoid it being sold at a lower cost. This resulted in high volumes of negative consumer sentiment and criticism online via blogs, forums and even on the brand’s own online properties such as its Facebook page.

Burberry gone wrong

The news and negative sentiment around this matter continue to spread and this could potentially result in a loss of millions for the brand, if not addressed well in time.

Such instances can cause an irreversible damage to your brand perception by consumers if not dealt with immediately and with the right messaging.

BE AT THE FOREFRONT OF WHAT YOUR CONSUMERS ARE SAYING – AND TURN THEM INTO POSITIVE OPPORTUNITIES

 

By actively tracking consumer sentiments and receiving real-time alerts, you can preemptively prepare for customer service issues, brand reputation incidents and­­ communicate well to your audience. ­­­

Identifying what these conversations are all about is not the only aspect that is crucial, but also understanding where audiences are engaging the most and exchanging their views.


Identify where conversations are taking place

IDENTIFY WHERE YOUR CONSUMERS ENGAGE ONLINE – LEVERAGE THESE PLATFORMS

Luxury automotive brand, BMW, known for its innovativeness and performance, has consistently engaged its consumers. This is done frequently online via various digital touchpoints, immersive website experiences and digital campaigns such as the Z4 AR campaign and the recent “Eyes on Gigi” campaign.
These initiatives not only engage consumers online but also fortify the luxury car brand’s perceptions among its consumers.


BMWs EyesOnGigi campaign

Another luxury beauty retailer, SKII Japan, leveraged online discussions to create a futuristic in-store experience. The experience, called SKII Future X, allowed consumers to feel, touch and experience their SKII products in a unique way including skin scanners and personalized skin maintenance recommendations.


SKII FutureX experiential store

DISCOVER AUDIENCE GROUPS & THEIR PREFERENCES

Understanding the digital behavior of your consumers and understanding who & what they engage with, is necessary to ensure you are creating content that resonates.

They also offer you a means to discover new audience groups, identify current gaps and opportunities and discover which features or attributes they care about most.


Identify audiences and influencers

With 20/Twenty, our next-gen social monitoring solution, Kinder was able to dive deep into the chocolate industry and discover insights about what consumers felt about Kinder products. The brand was not only able to identify key chocolate consumption moments but also how other chocolate brands like Ferrero and Cadbury were being perceived by consumers. This allowed Kinder to create effective and memorable content for moms and teenagers, that was differentiated, targeted and built ground-up from real consumer insights.

THERE’S MORE TO DISCOVER WITH SOCIAL LISTENING – EXPLORE THEM HERE!

 

View KPIs across displays, real-time!

Introducing The Circus Command Centre

The Circus Command Centre made a fantastic debut at the Spikes Asia 2016 conference in Singapore.
This is a perfect solution for viewing your key brand KPI’s across displays. We enable the use of powerful realtime visualizations for your brand dashboards and war rooms, building on our core social intelligence platform, 20/Twenty.

What’s it about?

In a nutshell –

  • A smart display solution for viewing all your important data points
  • Real-time data feeds display
  • Powerful visualisations of data all tailor-made to suit your requirements
  • Seamless integration with your existing dashboards/display solutions

What can you do with it?

  • Daily social media and news monitoring
  • Daily brand health & KPI monitoring
  • Campaign monitoring
  • Data feed display across devices
  • Integrate as an additional powerful input to your existing dashboards
  • So MUCH MORE!

If you would like to book a demo, simply click here and we’ll help you get started.

View all your key KPIs in one custom dashboard - The Circus Command Centre!
Powerful metrics all in one custom. real-time dashboard!

CIRCUS SOCIAL – A DATASIFT PARTNER!

 


CIRCUS SOCIAL PARTNERS WITH DATASIFT TO GIVE CUSTOMERS ACROSS ASIA ACCESS TO FACEBOOK TOPIC DATA

 

Circus Social is one of the first companies in Asia to partner with DataSift to provide aggregated and anonymised Facebook topic data.

Funnel FB Topics Data

 

Singapore- 15th February – Circus Social (www.circus2020.com), a leading social data analytics company in Asia, today announced a partnership with DataSift, the Human Data Intelligence provider, to give access to aggregated and anonymous Facebook topic data for customers. This partnership will allow Circus Social to be one of the first social analytics companies in Asia to offer their clients reports, deep insights and access to Facebook topic data.

Facebook topic data is anonymous and aggregated content data about specific activities, events, brand names, and other subjects that people are sharing on Facebook. Marketers can now go deeper in gathering real insights from real audiences and engage with the topics their customers are interested in. Working with Facebook topic data lets companies make business decisions in real-time, in a variety of applications ranging from content discovery to product development and from audience affinity analysis to brand reputation management.

“There is a huge pool of data and insights now available to companies across the globe,” explains Tim Barker, CEO, DataSift. “Our aim at DataSift is to enable organisations to get real business value from this wealth of unstructured data and use the intelligence gained to drive decisions and answer business questions. Facebook topic data provides companies with an in-depth understanding of their key audiences in a privacy-safe way. It’s fantastic that Circus Social is now partnering with us to provide its clients across Asia with access to anonymous and aggregated Facebook topic data.”

“We are one of the first data analytics companies in Asia to offer Facebook topic data, giving our clients and agency partners access to more insightful demographic data” says Ram Bhamidi, Chief Operating Officer, Circus Social. “Circus Social is delighted to announce this collaboration with DataSift and we are looking forward to launching custom reports and Audience Maps based on Facebook topic data.”

To get more information on how to access Facebook topic data with Circus Social, email sales@circussocial.com or visit Audience Maps at Circus

 

About Circus Social Pte. Ltd
Circus Social is a social data analytics company that specializes in social intelligence and analytics platforms. With offices in Singapore and Banglalore, India, Circus Social offers a full suite of social analytics services, including but not limited to, social media & digital listening and monitoring, analytics and reporting, and social intelligence and predictive technology. For more information, please visit www.circus2020.com

 

For Press Enquiries on Circus Social Pte Ltd:
Prerna Pant
General Manager
prerna.pant@circussocial.com
+65 8133 3243