After gaining success in their home market, some Chinese brands started to aggressively expand their battlefields to the markets outside China. When trying to penetrate the international market, it goes without saying that a range of ammunition is needed when trying to break through to consumers that don’t know anything about you.
Circus Social was able to equip our clients with a user-friendly and intuitive platform and save the brand owners and marketers a great deal of effort and time. We empowered our China-based clients to obtain real-time business intelligence on overseas markets to achieve success while operating behind the “Great Firewall”.
1. Industry Trend & Hot Topic Monitoring and Analysis:
By monitoring global emerging business trends and topic evolution over time, our China-based client could get a crystal clear picture on past and on-going industry trends as well as the “share of voice” of specific topics across global online and offline media platforms. Analysis on news publications and key industry topics they were covering also helped our client identify the most influential and active news publications covering the topics relevant to them.
2. Competitor Monitoring and Analysis:
It goes without saying that competitor intelligence is critical for strategy formulation, and for key branding and marketing decisions. Circus Social’s analytics and monitoring platform, 20/Twenty, monitored major activity, customer perception, and hot topics relevant on competitors across various time frames, geographies, and channels. Thus keeping our client updated about competitors’ brand mentions, conversation volumes/trends, and key announcements. This was crucial for our client as they wanted global visibility – not only local coverage on themselves and their competitors.
3. Deep Dive Analysis of Media Content Word Cloud
The word cloud generated by Circus Social’s monitoring platform helped our client analyze keywords associated with their brand in global media coverage and also allowed a deep dive into any topic, competitors, products…etc to identify customer’s pain points as well as potential opportunities.
4. A Close-up Analysis of Impactful Stories
In the past, OEM (Original Equipment Manufacturer) and B2B business models used to drive success for Chinese brands in their home market. However, building up a home-grown brand to be one with global awareness, requires local players to embrace innovation, gain a better understanding about their competitors and most importantly adopt a mental shift of focus from key OEM customers to global consumers. Through Circus Social’s detailed analysis and reports, our clients were able to uncover the most impactful stories and hot topics in the industry – and hence dig deeper into the key insights behind the trends. We were able to make recommendations from the data that allowed our client to identify exactly which articles or trends across global media and publications were influencing consumer perceptions, preferences and interests. The summary of impactful coverage also helped our China-based client to quickly capture the essence of each impactful article in each trending category so they could better focus PR efforts to the publications that mattered most.
Get in touch with us to know how Circus Social can be part of your solution when conquering new markets outside your home country!