Everything You Need to Know About Facebook Apps
We’re often asked this question about Facebook Apps – what are they and how do I use them? So we decided to go ahead and put together a crash course on Facebook Apps together on an infographic – something that the internet absolutely loves. Simply put, you should think of Facebook Apps as small websites that reside on your Facebook page that allow you to give your fans an experience and functionality that goes beyond the realm of what Facebook can offer by itself.
Social media marketers use Facebook Apps to run contests, sell products, get feedback, run quizzes and so much more. If you’re looking to give your fans a fresh experience, to cut through the clutter and do something awesome – then you should get a Facebook app for your page right now!
Here’s our guide to absolutely everything you need to know about Facebook Apps!
A social media and digital marketing enthusiast - Avtar helps social media managers and marketers get more out of their digital presence. He appreciates good EDM music and well made Sci-Fi movies, and is on a first name basis with Brad Pitt and Cristiano Ronaldo.
Marketers Doing More
Febreze To Go!
A rewards campaign built to drive repurchases and showcase new uses of a product!
Invisalign vowed to donate S$1 to charity for every single photo submission on the app we built for them. :)
An app for OMO that allows Moms to create playdates with a real fun itinerary and share with other Moms to invite them!
Coke - Happiness
For Chinese New Year 2014 - Coke asked their fans to spread the new year cheer with the hashtag - #HappinessCreators.
SGX - Stock Up!
SGX wanted to convey that stocks can be fun - so we created an interactive Facebook stock exchange game!
NEA - Keep SG Clean!
We created an interactive game based on real Singapore locations to spread cleanliness awareness!
MILO - Breakfast Champions
An amazing rewards program that gave back to fans when they showcased their fun mornings with MILO!
We made Coke's #ShareMyCokeLah campaign go absolutely viral with a Cover Photo generator and an Instagram Feed!
SMU - A Different You
A personality analyzer that crawls through your Facebook profile and generates information on you as an individual. The app gives you information regarding whether or not you're practical, rational, independent, calm, organized and introspective!
AIA - Real Moments
We created a Photo Contest for AIA Singapore with a Rating Index that picked the top photos based on a number of metrics!
We helped make the Lenovo K900 launch go viral in 10+ markets in 5+ languages with a dapper photo competition!
Rinso - Splash!
We created a stunningly visual Facebook game for Rinso that not only was a fun experience for fans, but also strengthened Rinso's brand in the market.
HIEX - Songwriting!
Holiday Inn Express asked their fans to send in their original music in order to win the chance to create their own music video!
Expedia Traveler Quiz
An interactive quiz that generated an infographic at the end of it, informing fans what kind of travelers they were!
IHG's Spokesperson App
An internal iOS app for the IHG team that allows team members to stay up to date with relevant news and updates.
Win a Stay!
Along with the launch of a new hotel, Sofitel So Singapore's video contest allowed fans to win a one night stay.
What's Your Vibe?
A slogan contest geared to generate buzz around a new product lunch for Lenovo, tied back to the World Cup craze!